Besides the binge ad (wt) format, Netflix also discussed some other upcoming additions to its advertising paradigm in the coming year. Starting in early 2024, Netflix will be implementing QR code support for advertisements running in the United States. By placing QR codes in ads, advertisers can provide a quick means for users to get more information about products, as well as participate in promotions by scanning the codes with their phones.
Additionally, the option for advertisers to officially sponsor certain shows and movies, while already available in the United States, will be gradually rolling out to the rest of Netflix’s supported countries. With this feature, companies and brands can place their names and products before a show to specify itself as the primary advertiser. Netflix has already been using this system regularly, with brands like Frito-Lay sponsoring shows like “Love is Blind” and various live sponsors like T-Mobile and Nespresso to appear in the upcoming “Netflix Cup.”