Incipio says it has licensed the branding rights as well as intellectual property from Microsoft as part of the partnership, and it includes “manufacturing components of well-known Microsoft accessories.” That means at least some of the core components will follow a familiar design blueprint and the quality standards should also be up to the mark to justify the Microsoft co-branding.
“The products that we make will be the same products that were on the market before,” Onward Brands Chief Charlie Tebele tells The Verge. Interestingly, Incase will also make products that Microsoft had in development but never released. Among them is a new Microsoft keyboard that Microsoft had in the design phase but ultimately didn’t put on the shelves.
In addition to the usual input-centered PC accessories, Incase will also sell Microsoft-designed speakers and headsets as part of a range that will include 23 products in the coming months. Incase is targeting the second quarter of 2024 to put these accessories in stores. As for Microsoft, it will continue to develop and offer a separate line of accessories under the Surface brand.